This is a single serving from the book Writing Online by Sean Platt for those who only need specific information. If you want the full book, you can get it here. http://www.amazon.com/Writing-Online-ebook/dp/B0055LHDQ8/

The world of Twain, Hemingway and Salinger no longer exists.
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Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.
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To understand blogs, you need to know the terms blog, platform, domain, and web host. Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101. There are plenty of blogs that serve different functions, This E-book is rated #1 for giving a full picture for what is needed to make you successful in the Blogosphere. Rick Davey gives his personal collection of best kept blogging secrets organized within seventy two easy-read articals. This E-book is the Bible for Bloggers!

This article serves as a guide to defining and understanding what blogging is and how a new blogger can create, write, and promote a blog of his or her own. It covers how to choose an appropriate blogging platform, how to optimize a blog for search engine rankings, provides tips on how to brainstorm appealing blog content, and identifies how to promote and measure the success of your blogging efforts. Additionally, at the bottom of this guide are two comprehensive appendices that provide links out to valuable blogging resources, software, tools, and plugins.